Tumbling Blocks Direct Mail Piece

Direct Mail Final With Shark

Direct Mail Final With Info Card

Direct Mail Final Outside View

Direct Mail Final Inside View

Final Shark With Fins apart

Final Shark With Fins Together

Final Direct Mail Ad Mockups

Objective

The objective was to create an awareness campaign that helped promote an ongoing problem that you were concerned about and one that your beer company would help in spreading awareness to the public. The client wanted to make people more aware of the sport of shark finning and the negative impacts it has on sharks. The main task was to create a unique and fun direct mail piece that people could engage with therefore resulting in them wanting to help the cause. The secondary part of the project was to create a digital ad that also made people aware of the campaign. The client wanted something unique and different to grab people’s attention to make a lasting impression.

Process

The project began with researching what was already done with direct mail pieces. I then sketched out ideas of how the final design would look and function. I knew that I wanted the final product to be as engaging as possible for the user so they would want to help the campaign. The most challenging aspect was making something distinctive and special just for this awareness campaign and I ended up heavily playing off the aspect of the shark fins. I knew literally playing with the fins was the best design choice to grab people’s attention.

The ultimate challenge when designing was to create clear individual pieces that all worked together in the end to combine into one design. It was imperative that I delivered the information in a functional way to be readable and practical. I originally designed all the campaign information on the fins but realized that everything would be too small, which is why the final design has a two sided card that holds the information. In the rough stage of the project there were two different directions the design could go, I ended up choosing the second approach to keep things friendly and less morbid.

In this project I wanted the information to be the primary focus and the graphics to be secondary, which is why I chose limited colors and photos to achieve the final outcome. The choice to keep the colors, photos and graphics limited ultimately helped show a consistent look and feel across both the direct mail and digital advertisement.