Final Magazine Cover
Final Magazine Mockup
Final Epub Promo
Objective
The objective of the project was to create a 12 page magazine layout of a topic of our choice. The magazine was part of a monthly issue based on our topic. The magazine in this project I decided was a fall cooking magazine called Zesty Foods. The other part of the project besides creating all the content was for us to create three different ads within the magazine that would appear in our type of magazine. The client wanted a new take on a fall cooking magazine that would keep people reading their magazine. The second part to the project was the client wanted their magazine promoted, this was achieved by making a magazine promo video and a landing page that would showcase their new monthly issue.
Process
In the early stages of the project I layed out the look and content that would be within the final magazine design. I knew that it was imperative in the beginning to workout and finalize both the logo and magazine layout before starting any design work. One challenge with this project was having to be the designer for all the different elements that were going into the final magazine. I overcame this challenge by making sure that I had a plan for the whole process of the project by breaking it into different sections. The design process I went with consisted of designing the logos first, then working on the ads that would be in the magazine, shooting photography for the magazine and finally designing all the content within the magazine.
Page Layout Ideas
Magazine Ad Ideas
Magazine Logo Ideas
Another challenge I faced when designing the magazine was photography. I knew from the start of the project I wanted to shoot and edit my own photos in every way I could. I set up my own kitchen for professional quality photo shoots and made the recipes so I could get the food shots. I used most of my own photos in the final magazine design but in certain areas I used stock photography, such as the cupcake photo and a couple photos on the content page. It was a tedious task to set up and shoot but looking at the cover and the final results of the whole magazine it paid off. I even shot my own photography for the first two ads, using my own mug, coffee machine along with baking and decorating custom cookies.
Magazine Spread 1
Magazine Spread 2
There was the task of having to place all the content within the pages of the magazine which also came with the job of making things visibly intriguing and readable. Through the design process I was constantly using guides and styles to ensure things aligned and looked proper. I made sure all my photos were linked working files to help make designing manageable. In the end by me doing those things it ultimately helped to create the final magazine look and made the process easier when needing to make changes to typography and photos.
When it came to making the promo video the main job was to make sure that the content within the video did the magazine justice by promoting the content well. I kept this goal in mind by finding clips that showed people enjoying themselves and finding food clips that boosted the fall mood people would have when reading the magazine. I also utilized the magazine pages themselves to further promote the contents within the pages. In the final landing page design I used the magazine colors and content to keep within the brand and this choice helped to create a strong final design.
Aroma Bean Coffee Ad
Bake Kutz Cookie Cutter Ad
Go Food App Ad
Tools Used
Adobe Illustrator, Adobe Photoshop, Adobe Indesign and Adobe Premiere Pro
